Band of Slugs

Should Business Finance Haiti Recovery?

The British.  Always first to the post with charity donations which, considering we’re all skint, is an outstanding testament to the British character.  No matter the cause, so long as it is worthy of course, we’ll dig deep to help those affected and we can all be proud of our achievements when it comes to giving.  There are two well publicised means by which we British donate, that is Government Aid and our own pockets, but we should be more aware of how business finance donations.

It’s all good and well the public dipping in to their hard earned wages and the government getting the vote-factor by sending of millions in tax revenues but businesses should be profiling their own charitable donations to allow the public a break from their guilt.  If business were to finance large donations in the name of the country then the public could feel somewhat better about holding on to their cash and spending it here.  That may come across as an excuse for the public not to bother helping people out but the point is not to reduce the amount we give in aid, but to force the hand of business to relieve the stresses on the already stretched public.

Business finance donations would be large and would likely be more accountable as businesses ensure the right people are getting the money.  They would also benefit from from some excellent PR on the back of it.  Ultimately, the point of this opinion is that more money, not less, would be channeled in to aid and that money would be better spent as businesses ensure donations don’t backfire by getting in to the wrong hands.  Something that is very difficult for the public to determine.  By using promotional means to garner funds for donations, such as ‘£1 from every pack goes to Haiti Earthquake relief’ businesses could swing an opportunity – it might sound like it uses other peoples suffering to promote a product but the public can vote for themselves.  Given a choice of direct funding or indirect and more accountable funding I know which way I would choose.

Opportunities in such times of crisis aren’t exclusive to the victims, such opportunities can be used by business for the betterment of themselves, the public givers and those affected by crisis.